Thursday, October 4, 2007
"Helena Hörstedt is a Swedish design label. It was created after my graduation from Beckmans School of design, Stockholm, 2004. The label provides handmade garments with emphasis on structures and techniques, advanced details and classic tailoring. I think the genuine work and the handcrafted feeling gives an irreplaceable value to the garment. The trade of handcrafting is always one of the most important sources for both construction of and inspiration for my design.
I want my garment to be a fascinating visual experience as much as a usable. I want them to build a desire, continuously expand and to surprise the beholder."